10 Best Jewellery Brands in Malaysia (2026)

Poh Kong is the largest jewellery brand by outlet count in Malaysia, with over 100 stores nationwide since its founding in 1976. The brand’s core strength is accessible gold jewellery pricing at scale, and its investment gold range, covering bars and coins alongside standard jewellery, makes it a unique proposition in the Malaysian market. For buyers outside major cities, Poh Kong is often the most accessible quality jewellery brand available locally.

HABIB has been one of Malaysia’s most respected jewellery brands for over six decades. The brand’s transparent pricing policy, multiple industry awards, and strong bridal gold collection, particularly for Malay and Indian ceremonies, give it a loyal multi-generational following across the country. HABIB showrooms serve both everyday and ceremonial purchasing occasions with equal depth of product.

Founded in 1955, Wah Chan is one of Malaysia’s oldest jewellery brands still operating at significant scale. With over 50 boutiques and in-house gemologists at selected outlets, the brand serves buyers who want professional guidance alongside their purchase. Seasonal collections for major Malaysian holidays and a strong redesign and repair service round out the offering.

DeGem occupies the premium end of Malaysia’s domestic jewellery market. With over 40 years in the business and a focus on GIA-certified diamonds and bespoke commissions, the brand is the natural choice for buyers who want investment-quality fine jewellery with fully documented provenance. The Bangsar flagship is the definitive destination in KL for serious diamond purchases.

ZCOVA is Malaysia’s most innovative jewellery brand from a buying experience standpoint. The online-first model, 3D design previews, certified diamond sourcing, and transparent pricing have attracted a younger, more research-oriented buyer who wants control over the process. Physical consultation spaces in four cities bridge the gap for customers who want in-person guidance before committing.

Tomei is a Bursa Malaysia-listed jewellery brand with a dual-tier structure covering the accessible main Tomei line and the premium T. H. Jewellery range. The listed status provides a level of corporate accountability that independent brands cannot match, and the consistent presence in KL malls makes the brand reliable for repeat purchases over time.

Selberan was born from a 1973 collaboration between Royal Selangor and European jewellery masters, and that heritage shows in its design language. The brand’s 18K gold and diamond pieces have a distinctly European design sensibility that sets them apart from the more traditional or commercially mainstream styles of the larger chains. For buyers who want something recognisably different, Selberan is one of Malaysia’s most distinctive domestic brands.

Love & Co. is the brand most associated with couple jewellery and the engagement ring buying experience in Malaysian malls. The structured 5Cs buying framework, personalised engraving options, and multiple Klang Valley locations make it the most approachable option for couples who want a clear, supported process for their first significant jewellery purchase together.

Malabar Gold & Diamonds brings one of the world’s largest jewellery group’s craftsmanship standards to its Malaysian outlets. The brand’s traditional Indian goldwork and contemporary everyday designs serve a broad audience, and customisation services for heirloom designs and traditional bridal sets give it a depth of offering that many international brands operating in Malaysia cannot match locally.